|
|
 |
Feature Articles
Find the latest feature articles here! We generally post new articles every day, and most of them can be found right here. Click on any headline below to find the full article. And be sure to click the 'view more articles' link at the bottom of the page to read articles you may have missed.
|
Cashing In On College Kids
At a time when a year's private school tuition for one of my children is more expensive than the five years tuition it took me to graduate college (1988, I'm not that old), know that college
. . . keep reading
|
Pomp & Circumstance Parties
Michael Attias
Spring brings a flurry of high school and college graduations. This celebratory time for parents and students alike is a perfect opportunity to tap into this profit . . . keep reading
|
Turning Wedding Bells Into Register Bells
Michael Attias
Weddings represent a source of untapped income for the restaurateur and caterer. Besides the potential of catering the actual wedding ceremony, opportunities exist with bridal showers and rehearsal dinners.
. . . keep reading
|
What Do They Say About You Behind Your Back?
Michael Attias
When your catering customers are happy, it's easy to look like a hero. What happens when there's a problem? Believe me problems are bound to pop up in this business. The two biggest challenges you'll see that will lay the path for loyal, raving catering fans are
. . . keep reading
|
Who's Your Real Customer?
Michael Attias
As a server in college, I prided myself in over the top customer service. "The answer's yes. What's the question?" The more you do, the bigger your tips. The more you do, the more the word gets out about your restaurant. Just don't be . . . keep reading
|
Newspaper Marketing
Michael Attias
Action leads to momentum and momentum leads to increased sales. On a recent coaching, a member mentioned clipping out articles and ads from the paper about businesspeople . . . keep reading
|
Radio Commercials That Work
Michael Attias
I am not a big advocate of mass media advertising for the average single unit operator in a market. In the past I was able to make radio pay for itself and have seen it duplicated recently by the people that bought my restaurant. . . . keep reading
|
|
Turning Donations Into Dollars
Michael Attias
How many times a week, let alone a day, do you get asked (hit up) to give a gift certificate for a silent auction or to cater a dinner for a school or non-profit. When I owned Corky's, it felt like a full time job keeping up
. . . keep reading
|
Mandatory Equipment
Michael Attias
It matters not whether you own a little deli that just does drop-off catering or a fine dining establishment that handles high end events. There is one piece of equipment every restaurant should own. It's a
. . . keep reading
|
…And Many More!
By Michael Attias
Birthdays are the most celebrated dining occasion. Hopefully you have some type of birthday club established by now. I was reading a survey conducted by conducted by Office Team. They reported seventy-four percent of businesses celebrate employee
. . . keep reading
|
Five Seconds…And Then They're Gone
Michael Attias
Five, four, three, two, one! You have five seconds to grab a reader's attention with your headline. Headlines can be used in your ads, sales letters and even radio and tv spots. Headlines are referred to as "The Ad for the Ad". Unfortunately, most ads I review think their logo . . . keep reading
|
The Bribing Of America's Children
Michael Attias
I remember when my son Jerrod went for an exploratory visit to the orthodontist. He returned with a glow on his face, "Guess what the doctor gave me?" His sister chimed in, "Yea Dad. Guess what the doctor gave us?" In unison they both exclaimed, "A free ice cream cone!" . . . keep reading
|
The Best Marketing Help On Earth
Michael Attias
Maybe I should have said the second best marketing help on Earth, as I believe know one knows your restaurant or can sell it as well as you can. Maybe marketing is not your thing, or your marketing projects have grown larger than you can single-handedly manage. . . . keep reading
|
Employer Based Marketing
Michael Attias
Joint ventures, host/parasite marketing, endorsements and referral marketing all rely on a business to pass on the goodwill and influence
. . . keep reading
|
I x I x I = I³
Michael Attias
I Cubed is a powerful marketing formula. I learned this formula from the world of non-profit fundraising. If you can get someone's "interest", you can then get them to get "involved" in your cause. . . . keep reading
|
|
|
|
 |
|
|
 |
|
 |
Here's what our members are saying ...
“Instead of being out beating the streets and blindly
capturing one or two clients, with your marketing system we bring them right to
us."
Jeff Sims
Avant Grill
Catering
Phoenix , AZ
Just knowing the one magic question to ask catering
prospects makes all the difference between getting the sale and not!"
Martha Lee
Purple Parrot Catering
Hattiesburg , MS
"During our first full month rolling out the door
hanger, we increased our new customer activation by 10%! Thank you."
Tom Bracey
Retail Sales Manger
Purity Dairies
"It increased my sales from $3,000 to $5,000 a month. I haven't even
hit it to its potential yet.
I would say I'm probably using it at a 35% capacity, mainly because
I was so busy doing other things."
Tim Nugent
Country Waffles Restaurant
|
|
 |
|
 |
|
|
How to Tap...
